Food Innovation Consulting

Don't miss out on insight your competitors are getting.

Let me be your eyes and ears on the ground in London.

With more than seventeen years experience in the food industry and most of my days spent exploring London's food scene, I help Food Innovation Teams to keep on top of what's new in food so that they can launch products that will fly off the shelves.

I understand the implications of ingredient costs, supply chain, transit, shelf life and packaging that impact new product launches. (I spent many seasons as a Buyer and New Product Developer within major retailers)

I understand taste. (I am a specialist judge for various food awards including the Great Taste Awards and the International Chocolate Awards.)

I connect regularly with your ideal customers and taste makers and trend setters. (I meet them regularly as a public food tour guide and member of the London food media community.)

"Attending a food safari with Jen gave us so many ideas and the edge when pitching to [MAJOR BRITISH SUPERMARKET] for their mince pie business. We launched a product with them which has been a driver of category growth and fantastic for everyone's bottom line."

Contact me to arrange a Food Safari or bespoke report.

Some of the brands I've worked with...