Twenty years.
Thousands of tours.
One city.
Jennifer Earle has been exploring and documenting London's food scene since 2005 — longer than almost anyone working in this space. In that time she has led thousands of private tours and tastings, worked with some of the UK's most respected food businesses, and built a reputation as one of the most knowledgeable food guides in Europe.
"One of Europe's Top 10 Culinary Guides"
Wall Street Journal
"Chocolate Expert"
Financial Times
"Food Journeys of a Lifetime"
National Geographic
JUDGING & AWARDS
An authority
the industry trusts.
Jennifer is one of only two people to have sat on the Grand Jury of both the International Chocolate Awards and the Academy of Chocolate Awards, two of the most respected bodies in fine chocolate globally.
She has judged the Great Taste Awards for over 14 years, and in 2024 was invited to join the otherwise all-chef panel for the UK Croissant Awards.
Credentials
- —Grand Juror — International Chocolate Awards
- —Grand Juror — Academy of Chocolate Awards
- —Specialist Judge — Great Taste Awards, 15+ years
- —Judge — UK Croissant Awards 2024 & 2026
- —Wall Street Journal — Europe's Top 10 Culinary Guides
- —Featured in — National Geographic Food Journeys of a Lifetime
- —Newsletter — The Next Delicious Thing, 3,000+ readers, Substack Featured
BACKGROUND
Industry experience
across the whole food system.
Early career
Digital Marketing
3M
Started her career in digital marketing before her passion for food took over entirely.
Food retail
Food Buyer
Marks & Spencer
Bought prepared meals and produce for one of the UK's most demanding food retailers.
Food development
Food Developer
McDonald's UK
Developed new products including McFlurry flavours for the UK market.
2005 — present
Food Expert & Guide
Jennifer Earle
Twenty years leading private tours, tastings and innovation safaris across London and beyond.
The story
How it all began.
Jennifer grew up in the Australian countryside but is English by birth, and London is her forever home. Her love of food began with a revelation: a gift of extraordinary chocolate on her first London birthday that permanently changed her understanding of what food could be.
In May 2005 she registered Chocolate Ecstasy Tours, and what began as weekend chocolate walks through Mayfair grew into a full food tourism practice covering chocolate, ice cream, bakeries, coffee and patisserie across London and beyond.
In 2025 she brought all of her work under her own name. She has been supported over the years by a team of expert guides and has introduced guests from every corner of the world to London's most interesting food stories.
20
Years exploring London's food scene
5
Expert guides in Jennifer's team
3k+
Newsletter readers every week
The Next Delicious Thing
Jennifer's weekly newsletter covers what's new, what's worth knowing, and what's about to matter in the world of bakery, chocolate and London food. Recommended by Substack. Read by 3,000+ food lovers and industry professionals every week.