LONDON, SINCE 2005
Twenty years inside London’s food scene.
Now I’d like to show you around.
Private food tours and innovation safaris led by one of Europe's most knowledgeable food experts - trusted by luxury travellers, global corporations and the food industry alike.
20 years
Leading tours
WSJ
Top 10 Culinary Guides
Grand Juror
International Chocolate Awards
15+ years
Great Taste Awards
01
Private Tours
FOR LUXURY TRAVELLERS & CORPORATE GUESTS
A private food tour with Jennifer is unlike anything a concierge can arrange. She knows which chocolatier will open their kitchen for you, which bakery's head baker will stop and talk, and which ice cream maker has been creating the most interesting flavours.
02
Food Innovation Safaris
FOR MANUFACTURERS, RETAILERS & SUPPLIERS
If your team needs to understand where London's bakery, chocolate, ice cream or plant-based scene is heading and why, Jennifer has been tracking it longer than almost anyone. She turns a day in London into a pivotal point for your developmental pipeline.
03
Tours & Tastings
FOR GROUPS, CELEBRATIONS & EXPLORERS
From private chocolate tastings for celebrations and team events, to detailed maps and city guides for the independent food lover. Jennifer has led thousands of people to their next delicious discovery.
TRUSTED BY
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“One of Europe’s Top 10 Culinary Guides”
WALL STREET JOURNAL
AS SEEN IN
Wall Street Journal
Top 10 Culinary Guides
Financial Times
FT How To Spend It
National Geographic
Food Journeys of a Lifetime
Lonely Planet
World Chocolate Adventures
The Guardian
BBC Breakfast
2026 London Croissant Map
All of the 145+ business across 198 locations, updated regularly throughout the year.
Never be far from an excellent pastry again.
As at August 2026, London has over 145 quality businesses at 198 locations making their own croissants.
Now you don't have to waste money on a disappointing pastry!
For each of the locations, you'll find a note on what to order or what to know.
If I've written about it or shared photos online, there's a link so you can find out before you go.
Everything lives in Google Maps. Just open it on your phone and go.
They’re in alphabetical order, except for the more recently opened bakeries which are currently at the end of the list so you can see what’s new.
You can also filter by bakeries that use craft chocolate in their pain au chocolat. My favourite way to qualify the best bakeries as they are the ones willing to invest in good ingredients!
One payment gets you access until the end of 2026, plus all of the regular updates I make throughout the year. Places open and close with alarming frequency in this city!
Spotted something missing or changed?
Drop me a note via the contact page. This is a live map and I want it to remain useful.
If you’re travelling to Paris, Copenhagen or Melbourne please see my extensive guides to bakeries, patisserie and more in those cities!
If you want weekly updates of delicious things in London and beyond sign up for my Substack at https://jenniferearle.substack.com.